VCF Concerts and Laughlin Entertainment have hired Andale Advertising to handle Media Buying, Publicity, Public Relations and Hispanic Marketing efforts. A series of Hispanic market festivals will be developed and deployed in several Hispanic dense markets. As a new national player in the Hispanic events and festival marketplace, VCF and Laughlin engaged Andale Advertising to create the festival’s brand, media placements and all related marketing for their concerts and festivals. The first event is scheduled to take place in Phoenix with a subsequent festival booked in Las Vegas. The California, Colorado, New Mexico and Texas markets are all in the development stages.
Tags: Event Marketing, Hispanic Marketing, Media Buying, Publicity
