Our Services

Six core services that bridge traditional advertising excellence with modern AI optimization. Each service is delivered by our Arizona-based team with an average of 15 years of industry experience.

Web Design & Development

Web design and development refers to the creation of custom websites using modern frameworks like Laravel, Livewire, and FluxUI. Our websites are server-rendered for optimal AI visibility, achieving Core Web Vitals scores of 90+.

Custom Laravel 11 + Livewire 3 development
FluxUI component library integration
Mobile-first responsive design
Server-side rendering for AI crawlers
Core Web Vitals optimization (90+ target)
Schema.org structured data implementation

Timeline: 6-8 weeks. Clients see an average 40% increase in organic traffic within 90 days of launch.

Branding & Identity

Branding and identity encompasses the visual elements, messaging, and positioning that distinguish your business. We create cohesive brand systems that resonate with Arizona audiences and stand the test of time.

Logo design and visual identity systems
Brand strategy and positioning
Brand guidelines documentation
Marketing collateral design
Package and print design
Brand audit and refresh

Online Advertising

Online advertising refers to paid digital marketing across search engines, social platforms, and display networks. We manage data-driven campaigns with conversion tracking and ROI optimization.

Google Ads (Search, Display, Video, Shopping)
Meta Ads (Facebook, Instagram)
LinkedIn Advertising
Conversion tracking and pixel setup
ROI optimization and A/B testing
Monthly performance reporting

Traditional Advertising

Traditional advertising includes print, radio, television, and outdoor media. With 30 years of media buying expertise, we secure optimal placements and negotiate favorable rates for Arizona businesses.

Print advertising (newspapers, magazines)
Radio and TV spot production and placement
Outdoor and billboard advertising
Media buying and negotiation
Local Arizona market expertise
Direct mail campaigns

Generative Engine Optimization

Generative Engine Optimization (GEO) is the practice of optimizing web content so AI systems like ChatGPT, Claude, Perplexity, and Google AI Overviews can discover, understand, and cite it. Unlike traditional SEO, GEO focuses on AI extractability.

AI Citability scoring and optimization
llms.txt creation and management
Technical GEO implementation (robots.txt, schema)
Content restructuring for AI citation
Platform-specific optimization (ChatGPT, Claude, Perplexity, Gemini)
Brand mention monitoring and optimization

Engagement: 4-6 weeks. Clients achieve 30-115% increase in AI visibility based on Georgia Tech / Princeton / IIT Delhi 2024 research.

AI Overviews Audit

AI Overviews Audit analyzes your brand's visibility in Google AI Overviews and other AI search results. The audit identifies citation gaps, entity recognition issues, and content optimization opportunities.

Citation gap analysis
Entity recognition assessment
Competitor visibility comparison
Content optimization roadmap
Technical implementation guidance
Monthly visibility tracking

Frequently Asked Questions

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimizing web content so AI systems like ChatGPT, Claude, Perplexity, and Google AI Overviews can discover, understand, and cite it. Unlike traditional SEO which focuses on search rankings, GEO focuses on AI extractability through structured data, citable content patterns, and AI crawler accessibility.

What is an AI Overviews Audit?

An AI Overviews Audit analyzes your brand's visibility in Google AI Overviews and other AI search results. The audit identifies citation gaps, entity recognition issues, and content optimization opportunities to increase your brand's appearance in AI-generated answers.

How long does a typical web design project take?

A typical Laravel/Livewire website project takes 6-8 weeks from kickoff to launch. This includes discovery and strategy (2 weeks), design (2-3 weeks), development (2-3 weeks), content migration and SEO implementation (1 week), and testing and launch (1 week).

What areas of Arizona do you serve?

Andale Advertising serves businesses throughout Arizona, with primary focus on Phoenix, Scottsdale, Gilbert, Tempe, and Mesa. We also work with select clients statewide and offer remote collaboration for businesses outside the Phoenix metropolitan area.

What is your pricing model?

We use project-based pricing for web design and branding projects, with typical website investments ranging from $8,000 to $25,000 depending on complexity. GEO and AI Overviews Audit services are offered as fixed-fee engagements starting at $3,500.

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